Run your company with proven playbooks—and real founder decisions
From your first hire to your hundredth — Backtick is how founders build and run. Start with systems built from $100M exits, learn from founders at your stage, and give your team one place to find every answer — and ask the next one.
Built from real experience
Not theory. Not templates. Real systems from real companies.
Backtick starts with playbooks developed from building and scaling multiple companies to hundreds of employees and exits up to $100M.
These are the actual systems, decisions, and patterns used to build real companies—now structured, updated with AI, and available from day one.
Read the full story →Your founder journey — from first idea to full team
Backtick meets you where you are and grows with you as your company scales.
Stage 1 — Getting Started
Start with proven playbooks
Access structured playbooks covering hiring, product, growth, sales, and fundraising—built from real operating experience and continuously refined with AI.
Don't start from scratch. Start with what works.
Stage 2 — Growing Your Network
Learn from founders like you
Founders share structured Scenarios—real situations they're navigating with context like stage, traction, and constraints. See Perspectives and Outcomes from founders who've been there.
- ●Browse scenarios for free — no upgrade needed
- ●Perspectives grounded in real experience
- ●Post your own with a Premium account
Stage 3 — Running Your Team
Turn decisions into how your company runs
Once you're ready to scale, your team needs to know how things work — without asking you every time. Publish private, AI-assisted playbooks and SOPs your team can actually use.
When someone asks "how do we handle an enterprise contract?", they find the answer in Backtick — not in a three-week-old Slack thread. And when the answer isn't there yet, they ask right on the play — your reply becomes part of the SOP for everyone after them.
Backtick becomes how your company runs.
🗺️ AI Decision Plan
The problem with AI isn't the answers — it's knowing what to ask.
ChatGPT, Claude, and Gemini are powerful. But they only help when you know how to frame the question, provide the right context, and structure your request. Most founders get generic advice because the AI doesn't know their stage, constraints, or what they've already tried.
Backtick resolves this. When you post a Scenario, you've already captured your stage, team size, traction, and what you've tried. The AI Decision Plan uses all of it to produce a structured analysis — not a chat response.
Asking your AI directly
- ●You have to know what to ask
- ●You have to provide the right context yourself
- ●Generic advice not grounded in your stage, traction, or constraints
- ●A chat response you have to interpret and turn into a plan yourself
Backtick AI Decision Plan
- ●Backtick structures the question — you just describe your situation
- ●Your stage, team size, traction, and what you've tried are captured automatically
- ●Delivers a structured plan: situation assessment, key factors, decision framework, and recommended path
- ●Grounded in the specific context of your Scenario — not generic startup advice
Backtick resolves the hardest part of using AI: it already knows what to ask.
Your team shouldn't have to ask you every time.
Every founder hits this wall: the answer to "how do we handle X?" is buried in a Slack thread from six months ago, a Google Doc nobody can find, or just in your head. As you scale, that stops working.
Without Backtick
- ●Answers buried in Slack threads no one can find
- ●New hires interrupt you constantly
- ●Decisions repeat because no one can find the last one
- ●Company knowledge lives in people's heads — and leaves with them
With Backtick Teams
- ●Decisions live in structured playbooks — findable in seconds
- ●Company knowledge outlasts any individual on the team
Use Slack to talk. Use Backtick to run your company.
Teams
Publish your SOPs. Let AI do the finding.
Once your team is in Backtick, the questions stop coming to you. They go to the playbook.
Private by default
Team playbooks are only visible to your team members — never public.
AI-assisted creation
Turn rough notes and past decisions into structured, searchable playbooks.
Instant team answers
AI answers your team's questions grounded in your own playbooks — not the internet.
No more re-explaining
New hires get up to speed from your playbooks, not your calendar.
The longer you use Backtick, the smarter your team gets — answers improve as your playbooks grow.
Living SOPs
Stop writing SOPs nobody reads. Start running SOPs your team builds with you.
Every Backtick play has a built-in FAQ. When something isn't clear, your team asks right on the play. You answer once — and that Q&A becomes a permanent part of the SOP. The next person reading it never has to ask.
Most SOPs (and every wiki you've ever written)
- ●Written once, never revisited
- ●Questions go to Slack — gone in a day
- ●The author never sees what's actually confusing
- ●New hires interrupt you instead of reading
- ●The same question gets answered five different ways by five different people
Backtick Playbook FAQs
- ●Questions live on the play they came from — in context
- ●AI Assist drafts your answer from the playbook itself
- ●Every answer becomes a permanent FAQ on that SOP
- ●New hires read the latest version, with every prior question already answered
- ●Your SOPs get smarter every month — fed by real questions, not guesswork
Wikis are write-only. Backtick SOPs grow with your team.
Powered by AI
AI that connects everything
This turns scattered information into a system you can rely on.
Tag & organize automatically
Scenarios are tagged by theme so nothing gets lost.
Connect discussions to playbooks
Every Scenario links to relevant frameworks automatically.
Surface patterns across founders
See what approaches led to outcomes—across the whole community.
Context-aware company answers
AI answers grounded in your playbooks. Free tier includes 10 queries/month — Premium removes the limit.
From idea to execution—without the chaos
The best founders don't just build great companies — they build companies that know how to run themselves.
So you can focus on building—not guessing.
Start building with Backtick
Start free. Add your team when you're ready.