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Three kinds of playbooks

• PublicAuthored by Irv Shapiro and the Backtick team. Available to everyone — registered users get full AI interaction. Topics include hiring, culture, fundraising, product strategy, and building with AI.
• PremiumDeeper content in the same public catalog. A single subscription unlocks all premium plays across every playbook on the platform.
• TeamPrivate to your organization — never in the public catalog. Use them for SOPs, onboarding guides, culture documents, and how-we-work frameworks.

Play access levels

• PublicFree and open to everyone — no account needed.
• RegisteredFree, but requires a Backtick account. Registration is always free — no credit card required.
• PremiumRequires an active premium subscription. One subscription unlocks all premium content.
• EnrolledRequires paid enrollment in that specific playbook. Enrollment gives full access to all plays.

Scenarios

A Scenario is a real situation a founder is actively navigating — structured with context so other founders can give genuinely useful input. Every Scenario includes the founder's stage, team size, traction, and what they've already tried.

• ●Every Scenario goes through an AI review for quality and community standards before becoming visible.
• ●Backtick's AI automatically tags themes — hiring, pricing, fundraising, product validation — and surfaces relevant playbooks.
• ●Your private Company Playbooks are also surfaced automatically when they're relevant to your own Scenarios.

Perspectives

Other founders respond with Perspectives — what they did in a similar situation, tied to real context and experience. Not generic opinions about what you should do, but what they actually did in a comparable situation.

Outcomes

After taking action, founders post an Outcome: what they decided, what happened, and whether it matched the advice. Outcomes close the loop and build a searchable record of what actually works — not just what people think.

AI Decision Plan

Every Scenario has a Build my decision plan button. Click it to get a structured AI analysis built around your specific situation — stage, team size, traction, and what you've already tried.

• ●Situation Assessment — what's really at stake and why it matters now
• ●Key Factors — the most important dimensions of the decision
• ●Decision Framework — a concrete, numbered process to work through the decision
• ●Recommended Path — direct advice based on your specific context
• ●Risks to Watch — what could go wrong and early warning signs to look for

Play FAQs — Living SOPs

Every team playbook play has a built-in FAQ. When something isn't clear, your team asks right on the play — and when you answer, that Q&A becomes a permanent part of the SOP. The next person reading it never has to ask.

• ●Questions live on the play they came from — in context, not buried in a chat thread
• ●AI Assist drafts an answer from the playbook itself — you review and publish
• ●New hires read the latest version with every prior question already answered
• ●Your SOPs get smarter every month — fed by real questions, not guesswork

Key admin sections

• ●Playbooks & Plays — create, edit, import, export, and reorder playbooks and plays. Set access levels and publish status.
• ●Users — view all accounts, change roles, grant Team Manager status, and download the user list.
• ●Spaces — create and manage Spaces, moderate Scenarios and Perspectives, and review the AI moderation queue.
• ●Support Tickets — view and reply to all support requests by email.
• ●Analytics — playbook engagement, completion rates, and help guide usage.
• ●AI Limits — set default and per-user monthly request limits. View current month usage across all users.